Niche is Nice.

Two entrepreneurs took London by storm, turning their love for tortilla chips into a successful business idea. It is thanks to these taste pioneers that we today can enjoy healthy yet tasty on-the-go snacking of Well&Truly. Maria and Sara are perfect examples of how less is more. Keeping their business idea simple, using recipes with only natural ingredients and no artificial extras - they are living proof that snacks don't have to be unhealthy to be tasty.

Spotting a gap in the market, Maria and Sara turned their passion into products. As a start-up it's important to find your unique offering, your something special which differentiates you from your competitors.

We were lucky enough to catch up with founder Sara who gave us a behind the scenes glimpse into Well&Truly.

Learn more about their story at:

Learn more about their story at:

Emma Jones, founder of Enterprise Nation taught us 'Niche is Nice'. In a health conscious, calorie-counting world, where everyone is running at 100mph - Well&Truly have successfully combined natural goodness inside snacks to be enjoyed on-the-go. They found their niche and they are smashing it.

With a company mission for the world to 'Eat Well and Live Truly'. It is clear to see that Maria and Sara are motivated to create food which promotes both happier and healthier lifestyles.

We end with some words of wisdom from Well&Truly and their advice to others who are looking to start on their own journey to success:

"Do it! It’s the best thing we’ve ever done but make sure you have a good network around you to help guide you and offer advice when you need it. We both say that we couldn’t do it on our own, being able to share the journey with someone has made all the ups and downs so much better."

Entrepreneurs it's time to take a risk, find your niche and work at it.