Cassandra’s passion for popcorn stems from when she was a child, spending quality time with her father having fun with ingredients until they found the perfect recipes. The key word here is ‘Fun’. PROPERCORN have Fun in everything they do, always finding new and exciting ways to connect with their consumers.
With her best friend and business partner Ryan, they set about creating a brand that has heaps of personality and excitement – allowing people to enjoy a tasty snack without worrying about the calories.
It is safe to say their social media marketing is ‘Done Properly’. Entrepreneurs should take notice and learn from PROPERCORN. We live in a digital world where social media is at everyone’s fingertips all day long, whether its Facebook, Instagram or Twitter – everyone is using something.
People live their lives on social media, engaging with one another and more importantly engaging with Brands. It is a highly cost-effective option and those brands that can successfully master the art of online interaction, will win big.
PROPERCORN combine fun with social media on their digital campaign #InstituteofTaste that interacts and engages with not only customers but also anyone who fancies creating their very own popcorn recipe. Creating an online buzz, the brand invites people to learn what it takes to develop and make flavours the PROPERCORN way.
Those shortlisted recipes are then showcased within their uniquely designed popcorn packs on Facebook, allowing the people to vote by personally liking each image. A simple but effective way to interact with customers, instilling pride in the winners and excitement in the losers to see which recipe will succeed.
Hats off to PROPERCORN, who have shown us that to succeed on social media - we must not only educate but innovate.