We answer the questions you have about your target audience.
Matt Ovington
Matt has worked in research for over 12 years, using a range of qual and quant techniques to provide key insights and strategy to clients including William Grant & Sons, British Airways and Tommy Hilfiger. His experience spans ad-hoc customer feedback, large scale tracking and NPD research for businesses at all stages of their growth.
Dale Milliken
With a passion for qual, trends and innovation, Dale spent the past 10 years working across both agency and FMCG roles. A two-time award winning cultural insights expert, who previously led global consumer strategy at Unilever and more recently, Pernod Ricard. He ensures we always turn the insights we uncover into business impact for our clients.
In trusted hands
Meet the Founders
RC founders Matt & Dale have over 20 years’ experience between them, combining traditional research approaches with new, creative consumer thinking.
Dedicated to the areas that matter
The Focus in our approach
We use innovation and experience to execute cost effective research that succinctly answers your key questions and further illuminates the decision making path. We’re known for building bespoke solutions to answer consumer questions, how to action new learning’s…
…and a good chat over coffee.
insights to impact
Explore our case studies
Reach out, we’d love to tell you more about the work we do.
Tommy Hilfiger
With uncertainty among senior Tommy stakeholders around potential uptake of their Adaptive Clothing range and its ability to improve declining brand equity, convincing data was needed to remove doubt.
Harry’s Inc
Following their success in the US, Harry’s planned to launch in European markets. In order to do so, they needed to understand how and where to tailor their brand positioning, comms and launch strategy to their new European strategic targets.
Nyetimber
A prestige British brand with a loyal consumer base, Nyetimber wanted to expand its portfolio with either seasonal limited editions or a permanent SKU in its sparkling wine collection. Objectives were two-fold looking at product appeal and accompanying pack design.
Auro Fitness
Before its launch, Auro fitness needed to understand who its new app appealed to, how to target them and the size of the prize. Furthermore, how they could fine-tune their offer to ensure success in a busy fitness space.
William Grant & sons
In a number of small but maturing markets, local strategy teams needed cost-effective guidance on where competitive opportunities existed and specific consumer metrics to indicate success over time.
Liverpool Los Angeles
With a desire to increase the efficiency of achieving ambitious growth targets, Liverpool LA needed to understand the needs of a wider consumer base while also identifying Key Performance Indicators, benchmarks and targets to gauge marketing performance over time. We build a simple, annual brand tracking study.
Waken Mouthcare
Waken Mouthcare has injected beauty into the unexciting oral care category. Successfully launching products which have ticked the right boxes, they needed to understand how to reposition the category and what their comms/pack must deliver to win in-store and on social.
Viacom
Viacom are leveraging the growing popularity around nostalgia, bringing back iconic tv shows to engage with new audiences. Brand insights were needed to finalise their MTV Cribs x The Glenlivet partnership, establishing production/brand guardrails.
Tigi, Bed Head
Growing their brand without alienating their current consumers required a packaging restage that ticked the right boxes; appealing to both a younger Gen Z acquisition audience while also remaining true to their professional brand image among older loyalists..
InvestEngine
With an ambition to revolutionise investing, InvestEngine wanted to move people away from traditional financial services to instead champion robo-advice. They needed to understand how to gain trust and drive uptake, whilst ensuring their website met the expectations of first-time visitors.
Flamingo
With growing success in the US female shave/wax category, Flamingo was looking to expand into European markets. Realising consumer usage and attitudes would likely differ, it was considered important to trial the current product, test the existing brand positioning and validate precisely what shaving means to European targets consumers.
The Juggling King Rum
With growing popularity of the rum category, The Juggling King wanted to create a brand which ticked all the right boxes while standing out in a cluttered market. Incoming macro-trends helped to inform their early brand building decisions and investor discussions by mapping out growth opportunities that presented headroom for a new rum brand.
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